Too often the discourse around media convergence is about utilising cutting-edge, networked computing technologies to deliver, produce and consume media content. We are constantly being reminded that we will be prosuming media on connected multiple platforms, sharing and remixing content and information, interacting with authors and celebrities on the social web, being recommended / directed / given access to quality media content that meets our tastes and preferences. These seemingly rosy pictures, however, are accompanied by some socio-technical, legal and ethical challenges. A technology-determined view sometimes over-celebrates what technologies can do and ignores other crucial elements that make media convergence possible (or difficult).
My STS background constantly guides me to think critically when approaching the phenomenon of media convergence. Despite my continuing effort of engaging with technologies actively myself, I would also like to bring that critical thinking into the teaching, and indeed everyday practice of ‘media convergence’.
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